Agency new business has changed.
Dramatically.
Off-the-shelf AI won't win you a single pitch. We find where AI genuinely moves your agency's new business, then build it around how you already work: robust strategy, great people and the right AI doing the hard yards.
While everyone zigs, we zag.
The agencies winning now don't bolt AI on. They rebuild new business around it.
To win in today's market, you need a lot more than an out-of-date process, some content and the numbers game. Most agencies are stitching AI tools on top of old habits. The ones pulling ahead are rethinking how they find, win and grow clients, with someone who knows where the real opportunities are.
Bolted on
- Tools on top of an out-of-date process
- Generic outreach, the numbers game
- Busy fools, not closed deals
- Bought, then left on the shelf
Built in, the HCA way
- A strategy built around your agency
- The right prospects, with a real reason to talk
- Grown-up conversations that close
- AI the team actually uses
First the strategy. Then we build it in.
The thinking and the doing from the same people, shaped to your agency, never a template. Think of us as your kick-arse GTM gurus.
We get under the skin of your agency.
An honest map of where AI moves the needle on your new business, and where it doesn't. No fairy tales allowed.
- An honest picture of your new business today
- Where AI genuinely changes how you win clients
- Straight advice: build, buy, fix the process or leave it
- A GTM roadmap shaped to your ambitions
We build it into how you work.
Bespoke where it's worth it, the best existing tools where it's not, fitted to your process, your positioning and your voice.
- Prospect research and triggers, done for you
- Outreach drafted in your voice, sent by your team
- Pitch and meeting prep in minutes, not days
- Workflows that fit the tools you already have
Three shifts that change everything.
Win more new business
Find, attract and close the right clients, with AI built around how your agency already sells.
- Prospects with a real reason to talk, not just a sector and a size
- Outreach in your voice, sent by real people
- Meeting and pitch prep, done before the coffee's cold
- Found in search and in AI answers when buyers go looking
Grow the clients you have
Your best new business is often sitting inside your existing clients.
- The other teams and brands inside your clients, mapped
- Accounts going quiet, flagged before they're gone
- Organic growth plans your account teams will use
Run new business leaner, and smarter
Take the weight out of the day-to-day, so your people spend their time on the conversations that close.
- CRM updates, follow-ups and reporting, automated
- Credentials, case studies and proposals drafted from your own material
- One clear view of the pipeline for the MD, every Monday
- Decisions on where to pitch, made sooner and with the facts
Nothing here is a fixed package. Every engagement starts with how your agency operates: bespoke where it's worth it, the best tools where it's not.
See the use cases
Clarity, not noise
Want to see a demo?
A short video call where we show the prospect research, outreach drafting and pipeline reporting working on example data. Bring your questions; there's no pitch.
Built for agencies that want to move first.
If you're…
An agency leader whose new business isn't delivering.
You know it needs fixing, now, or you'll get left behind. You want a plan that's realistic, not a fairy tale.
If you…
Know AI matters, just not which tools.
Which tools? What's worth the money? What should you bin, automate, or build from scratch? These are the questions we answer.
If you want…
A partner who's sat in your chair.
Not a developer. People who understand agencies, ask the probing questions, and can coach your team to be the best version of their sales selves.
Agency know-how. Delivered like software.
A conversation first. Then an honest view of whether there's something worth doing, before you commit to anything.
Discuss
Your ambitions
Where you want to get to, what's realistic and what's not.
Map
Strategy
A clear plan for where AI genuinely changes your new business, and where it won't.
Build
AI-integrated
Workflows and tools fitted to your agency and your existing systems, with documentation.
Coach
People & evolve
Optional. We coach your team, run the grown-up conversations, and refine as you grow.
If AI isn't the right answer for your agency, you'll hear it from us.
The point is more new business, not a technology project.
Three decades of agency GTM experience.
HCA was one of the UK's first agency new business agencies. We didn't just build a business, we helped create a sector. Here's what that looks like in numbers.
A new agency with little brand awareness, after two fruitless years.
→ Increase of £500k from existing business and 10 new clients worth £1.5m GP within one year
Existing and future pipeline value was very low ahead of a decision to sell the agency.
→ £550k GP from 2 new clients and a £4.5m pipeline created in 12 months
Internal sales team junior and unable to develop and close enterprise clients.
→ Objective of 1 client per year @ £1m GP achieved consistently for 7 years
In their words.
When running a small agency it’s easy to forget that you need to do sales and marketing work all of the time, even when you are busy, because it’s too easy to get embroiled with the work that needs to be done today. HCA were able to create a strategy and win me new clients in a much shorter period of time than I would have been able to do without their assistance. Their reporting system, detailing the work they have done, is also excellent. I have no hesitation in recommending HCA to other agencies to develop and grow their business further.
Hardworking, Caring and Attentive. These are the words that come to mind when thinking of HCA. The enthusiasm for their work and their clients is infectious. The result is that we regard them as our partners, not suppliers, which motivates us to work hard to help one another. Jane has real warmth, humour and she takes on each new challenge with an excitement and ambition that puts many other founders to shame. We would recommend her and the team to anyone looking to expand their agency - and in fact, we already have.
Jane really understands the pharmaceutical market and the right strategy to approach highly engaged senior pharmaceutical executives. When we work together, Jane and the HCA team put us in front of the most motivated, active buyers, in the right way and at the right time, which accelerated our business development rapidly and kept producing introductions for years after the campaign itself. I would thoroughly recommend them.
Generating genuine new business opportunities is never an easy task, requiring a unique skill set. Investing our new business budget with HCA proved to be a sound investment. I’ve been constantly impressed, not only with the quantity but also the quality of HCA’s unique GTM system for opening doors to many large blue chip companies with genuine budgets to spend.
We have worked with HCA on a variety of different projects and have found the company a delight. They are skilled and experienced at all aspects of the marketing mix. We are particularly impressed with their GTM engine and its ability to identify the right prospects with genuine needs.
The tenacity of Jane and the team never fails to amaze me! I think you deserve the sticky bun of the week award.
A bit of HCA history.
Not exactly what we do today - but so much fun we couldn't bear to let it disappear.
So grab a cuppa and hope it makes you smile today.
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