Agency new business has changed.
Dramatically.
HCA has been in the new business game a very long time — long enough to know when things are going to change, how to adapt, and how to keep ahead. And this time, it's a dramatic shift.
Go up. Never stop.
Which tool? What's good?
If your business development isn't delivering, fix it — now. Or get left behind.
To win in today's market you need a lot more than an out-of-date process, some content and the numbers game. And you definitely need AI.
But which tool, what's worth the money, what should you bin and what needs building from scratch? That's the gap we close.
Robust strategy that delivers growth
Not an out-of-date process on repeat. A plan built around your agency and where the real opportunities are.
Great people, not busy fools
People who want to be productive — having the grown-up, probing conversations that actually close opportunities.
AI doing the hard yards
The right tools, set up with the right knowledge — so AI cuts through the noise instead of adding to it.
Clarity, not noise
We build and become your kick-arse GTM gurus.
Discuss your ambitions
Where you want to get to, what's realistic and what's not — no fairy tales allowed.
Build an AI-integrated strategy
A robust strategy that fits seamlessly into the agency, with the right AI doing the heavy lifting.
Have the grown-up conversations
We can investigate, probe and close opportunities — or coach your team to be the best version of their sales selves.
Two decades of agency GTM experience.
A new agency with little brand awareness, after two fruitless years.
→ Increase of £500k from existing business and 10 new clients worth £1.5m GP
Organic growth had slowed, with too much low-margin work.
→ Series of opportunities delivered — enough to double the agency in two years
Opportunity levels were too low across core and developing markets.
→ £550k+ GP from 2 new clients and a £4.5m pipeline
What could your agency's growth look like with the right AI?
Tell us about your agency, what's keeping you awake at night and what success looks like.