A merger created a new digital agency, with very little brand awareness.
Having used a new business agency for two years with no success, the challenge was to build the brand.
We grew awareness across a wide selection of target prospects, making the market conscious of the offer and positioning. We engaged with decision makers in key target companies, researching their buying position and specific issues, and created highly tailored one-to-one messages using hard copy, social and phone.
We generated accounts worth over £400k GP in each of the first two years including two luxury automotive clients. Then we created a specific strategy to get back into the charity market (one they had been out of for several years). In the following two years our strategy and approach resulted in 10 new charity clients worth over £1.5 million in GP.