Here are a few examples of how we have helped find creative marketing agencies new business.

A merger created a new digital agency, with very little brand awareness.

Having used a new business agency for two years with no success, the challenge was to build the brand.

We grew awareness across a wide selection of target prospects, making the market conscious of the offer and positioning.  We engaged with decision makers in key target companies, researching their buying position and specific issues, and created highly tailored one-to-one messages using hard copy, social and phone.

We generated accounts worth over £400k GP in each of the first two years including two luxury automotive clients. Then we created a specific strategy to get back into the charity market (one they had been out of for several years). In the following two years our strategy and approach resulted in 10 new charity clients worth over £1.5 million in GP.

A leading CRM agency wanted to build on its huge credibility in FMCG and build a co-operative portal.

We created a strategy purely engaging with the “hard to engage with” key decision makers in every leading non-competitive category.

Our brief was to get six non-competitive category/board directors ‘to the table’ each with £100K budget signed off before the client would meet.  Within 12 months we had 10 key decision makers signed up and £1 million signed off.

A global loyalty company found itself with little-to-no new business pipeline.

They turned to us to not only uncover opportunities in their core areas but to help expand their reach into other relatively untapped markets.

Working directly from the client’s office we assisted in creating their agency new business strategy, developed supporting sales and marketing materials and created a new business plan that aligned with their PR & marketing strategy.  Within 12 month we generated over 24 opportunities with major brands as well as securing one of the agency’s biggest global pitches.

A global brand engagement agency had changed its position on employing an internal sales team as the level of opportunity being created was too low in their core, and developing markets.

They approached us to help them create an agency new business strategy with more senior decision makers, helped with a website re-development, all sales messaging and ad hoc PR as well as creating a new CRM system across the business.

For a budget of £60,000 we returned in excess of £550,000 GP from 2 new clients and created a pipeline value of just over £3.5m.

A Regional integrated agency had grown organically, but growth had slowed and much of their work was coming from low margin sectors.

By analysing their services we identified a Trojan horse to get them in to new markets and in front of prospects that would help them improve their market reach.  We re-wrote their whole agency new business strategy to develop opportunities outside of their core services.

We generated a steady stream of circa three opportunities/month, as well as opening up new markets and winning enough business to double the size of the agency in two years.

An independent PR agency with huge ambitions for growth came to us for help to achieve them.

We developed a bespoke campaign with a mix of highly targeted and clever DM, events, social and good old fashioned calling!

Over 10 years of working together we returned an average of £250K in fee/year from a £25K investment (plus commisions) and helped the agency exceed its growth targets.

A young, ambitious Comms agency experienced rapid growth then hit at a glass ceiling as the ‘owner driver’ became increasingly diverted from new business to running the business.

Following an initial workshop session, we developed a tailored agency new business strategy, created a well-researched target list and worked with key staff to provide new business training and support.

In the first year the agency doubled in size.

A promotional agency came to us getting around four meetings per month that rarely converted into business, so they wanted more meetings in the hope of securing more business.

We persuaded them to refocus on quality, adjusting their expectations to achieving two good quality appointments per month.

After three months each meeting was converted to a brief and in the first six months the total new business won doubled.

A leading engagement company wanted to form stronger relationships with top decision makers.

By organising and hosting a series of roundtable events we brought together top decision makers and industry influencers to establish a group of opinion formers generating content that was used across PR, social, digital channels and the basis of the new business process.

The event and resulting content gained significant exposure and individual meetings with over 75% of the attendees. Briefs were received from large automotive and retail prospects, resulting in significant new client wins.

A large international pharma creative agency wanted to grow its base of ethical pharmaceutical clients.

Within such a regulated industry we created a series of strategy workshop meetings with senior decision makers across the UK and Europe ‘to better understand how social channels could be effective in the pharmaceutical arena’.

The campaign generated over 20 additional meetings resulting in five briefs and two new large pharma clients.